SEO & Growth
Frase Review
Content platform for briefs, SEO optimization and GEO: write pages that rank and get cited by AI.
Frase turns SERP research into briefs fast and now optimizes for AI citations too. A good middle ground between cheap writers and pricey enterprise suites.
Disclosure: Some links on this page are affiliate links. If you buy through them, we may earn a commission at no extra cost to you. It never changes our verdicts — the Overlord cannot be bribed (he has tried to be).How we make money.
| Best for | Content writers building SEO briefs, Small teams optimizing for Google and AI answers, Agencies producing briefs at volume |
|---|---|
| Pricing model | subscription |
| Starting price | $39/mo (billed annually) |
| Free plan | No |
| Last verified | October 11, 2026 |
Frase pricing (2026)
| Plan | Price | What you get |
|---|---|---|
| Starter | $49/mo $39/mo billed annually ($468/yr) | 1 seat, 1 site; 10 articles and 50 audit pages/mo |
| Professional | $129/mo $103/mo billed annually ($1,236/yr) | 3 seats, 5 sites; 40 articles and 250 audit pages/mo; Content calendar and internal linking |
| Scale | $299/mo $239/mo billed annually ($2,868/yr) | 5 seats, up to 10 domains; 100 articles and 1,000 audit pages/mo |
| Enterprise | Custom | Custom seats, domains and limits; SSO/SAML and white-label reports |
Extra seats cost $29/mo each on Professional and Scale, Professional and above can turn on pay-as-you-go overages, and paid FraseCMS hosting tiers are extra.
Is Frase free?
No. Frase has no permanent free plan, but Starter, Professional and Scale come with a 7-day free trial that needs no credit card.
Prices in USD, last checked October 11, 2026. Vendors change plans often, so confirm on the official Frase pricing page.
What Frase does
- SERP-based content briefs
- SEO content optimization scoring
- GEO optimization for AI citations
- Site audits and AI prompt tracking
- FraseCMS hosting with free tier
Why the Overlord approves
- Fast brief generation
- Covers SEO and GEO in one tool
- 7-day trial without a card
Where it disappoints
- Higher tiers get expensive quickly
- Optimization scores still need judgment
- Starter plan limits are tight
Frase alternatives
Not convinced? These rival weapons compete for the same throne:
Ahrefs
SEO & GrowthIndustry-standard SEO suite for backlinks, keyword research, rank tracking and site audits.
Semrush
SEO & GrowthAll-in-one SEO and marketing suite: keywords, competitors, backlinks, and audits.
Surfer
SEO & GrowthContent optimization platform that tells you exactly what to write to rank.
SE Ranking
SEO & GrowthAll-in-one SEO platform for rank tracking, audits, keyword research and AI search visibility.
Questions the Humans Keep Asking
Is Frase free?
No. Frase has no permanent free plan, but Starter, Professional and Scale come with a 7-day free trial that needs no credit card.
How much does Frase cost?
Frase plans: Starter $49/mo; Professional $129/mo; Scale $299/mo; Enterprise Custom. Extra seats cost $29/mo each on Professional and Scale, Professional and above can turn on pay-as-you-go overages, and paid FraseCMS hosting tiers are extra.