Automation & Agents
Clay Review
Spreadsheet-style lead enrichment that waterfalls through many data providers, plus AI research agents.
The most powerful prospecting machine for people willing to learn it: find anyone, research them with AI, and write the opener before they finish their coffee. Steep learning curve, steeper bill.
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| Best for | GTM and growth engineers, Outbound agencies, RevOps teams building lead lists at scale |
|---|---|
| Pricing model | freemium |
| Starting price | $167/mo |
| Free plan | Yes |
| Last verified | October 11, 2026 |
Clay pricing (2026)
| Plan | Price | What you get |
|---|---|---|
| Free | Free | 500 actions and 100 data credits/mo; Up to 200 rows per table; Unlimited seats |
| Launch | $185/mo $167/mo billed annually | 15,000 actions and 2,500 data credits/mo (base tier); Phone enrichment, signals and scheduled runs |
| Growth | $495/mo $446/mo billed annually | 40,000 actions and 6,000 data credits/mo (base tier); CRM and data warehouse sync, HTTP API integrations |
| Enterprise | Custom | Custom action and data credit volumes; SSO, role-based access and a dedicated strategist |
Launch and Growth prices rise as you pick higher action and data-credit tiers, and annual billing is about 10% cheaper.
Is Clay free?
Yes. The free plan includes 500 actions and 100 data credits per month with up to 200 rows per table, but no phone enrichment, signals, scheduled runs or CRM integrations.
Prices in USD, last checked October 11, 2026. Vendors change plans often, so confirm on the official Clay pricing page.
What Clay does
- Waterfall enrichment across many data providers
- Claygent AI web-research agent
- Buying signals like job changes and web intent
- Choose your AI model or bring your own API key
Why the Overlord approves
- Huge range of enrichment data sources
- Extremely flexible table-based workflows
- Unlimited seats
Where it disappoints
- Steep learning curve
- Credit costs are hard to predict
- Expensive for small teams
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Questions the Humans Keep Asking
Is Clay free?
Yes. The free plan includes 500 actions and 100 data credits per month with up to 200 rows per table, but no phone enrichment, signals, scheduled runs or CRM integrations.
How much does Clay cost?
Clay plans: Launch $185/mo; Growth $495/mo; Enterprise Custom. Launch and Growth prices rise as you pick higher action and data-credit tiers, and annual billing is about 10% cheaper.