Automation & Agents
GoHighLevel Review
Run an agency's clients from one CRM and marketing platform, with an AI Employee add-on that includes voice agents.
The all-in-one CRM agencies use to resell AI receptionists, missed-call text back and follow-up to local businesses. Powerful and cheap per client at scale, but overkill and fiddly for a single small business.
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| Best for | Marketing agencies reselling AI receptionists to local clients, Businesses that want CRM, SMS, booking and voice AI in one account, Teams already running missed-call text back and follow-up workflows |
|---|---|
| Pricing model | subscription |
| Starting price | $97/mo |
| Free plan | No |
| Last verified | October 17, 2026 |
GoHighLevel pricing (2026)
| Plan | Price | What you get |
|---|---|---|
| Starter | $97/month or $970/year Monthly or annual | 3 sub-accounts; Unlimited contacts and users; Core features; 24/7 support; 14-day trial |
| Unlimited | $297/month or $2,970/year Monthly or annual | Unlimited sub-accounts; Phone and email rebilling at cost; Basic API access |
| Agency Pro | $497/month or $4,970/year Monthly or annual | SaaS mode; Automated sub-account creation; Rebilling with markup; Advanced API |
| Enterprise | Custom Custom (contact sales) | HIPAA compliance; Dedicated success manager; White-label mobile app |
| AI Employee Growth (add-on) | $50/month per sub-account (location) | 100 AI Agent minutes/month (inbound, outbound, widget combined); 1,000 Conversation AI responses/month; Overages at pay-per-use rates |
| AI Employee Unlimited (add-on) | $97/month per sub-account (location) | Unlimited Voice AI inbound/outbound/widget, fair use; Unlimited Conversation AI, fair use |
| Voice AI pay-per-use | $0.045/min voice engine + TTS ($0.015/min OpenAI or Cartesia; ElevenLabs V2.5 $0.035, V3 $0.170) + LLM tokens + phone charges Usage | Speech-to-speech options: Gemini 3.1 Flash Live $0.10/min all-in, GPT Realtime 2/2.1 $0.20/min |
Phone System (LC Phone) charges apply to every call on top of AI plans; Agent Studio is not included in any AI subscription. Help-centre formula: minutes x (voice engine + TTS) + LLM tokens + phone charges. Voice engine rate $0.045 effective 2026-05-20 (older $0.06 bundled rate appears in third-party guides). HighLevel says to confirm in-app rates before quoting.
Is GoHighLevel free?
No free plan; 14-day free trial on Starter/Unlimited/Agency Pro (billing starts automatically; telecom usage fees may apply during trial).
Prices in USD, last checked October 17, 2026. Vendors change plans often, so confirm on the official GoHighLevel pricing page.
What GoHighLevel does
- Voice AI agents for inbound and outbound calls
- Conversation AI for SMS/chat
- Missed call text back (settings toggle or workflow recipe)
- Calendars, pipelines and workflow automations
- White-label SaaS mode (Agency Pro)
What it gets right
- Flat $97 Unlimited AI Employee option per location
- Whole CRM and messaging stack included
- Low per-minute pay-per-use voice engine rate
Where it falls short
- Bill has several moving parts (plan, AI add-on, phone, LLM tokens)
- Built for agencies; steep setup for a single small business
- SMS needs A2P 10DLC registration or texts may fail
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Questions people ask
Is GoHighLevel free?
No free plan; 14-day free trial on Starter/Unlimited/Agency Pro (billing starts automatically; telecom usage fees may apply during trial).
How much does GoHighLevel cost?
GoHighLevel plans: Starter $97/month or $970/year; Unlimited $297/month or $2,970/year; Agency Pro $497/month or $4,970/year; Enterprise Custom; AI Employee Growth (add-on) $50/month per sub-account (location); AI Employee Unlimited (add-on) $97/month per sub-account (location). Phone System (LC Phone) charges apply to every call on top of AI plans; Agent Studio is not included in any AI subscription. Help-centre formula: minutes x (voice engine + TTS) + LLM tokens + phone charges. Voice engine rate $0.045 effective 2026-05-20 (older $0.06 bundled rate appears in third-party guides). HighLevel says to confirm in-app rates before quoting.