AI Ecommerce
Helium 10 Review
The all-in-one Amazon seller suite for keywords, listings, ads and operations, now with an AI agent.
The full war room for serious Amazon sellers: keyword research, listings, PPC and ops in one place. Overkill and overpriced if you have not sold a single unit yet.
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| Best for | Established Amazon sellers, Amazon agencies, Brands expanding to Walmart and TikTok Shop |
|---|---|
| Pricing model | freemium |
| Starting price | $99/mo |
| Free plan | Yes |
| Last verified | October 11, 2026 |
Helium 10 pricing (2026)
| Plan | Price | What you get |
|---|---|---|
| Free | Free | Limited Chrome Extension access |
| Platinum | $129/mo $99/mo billed annually | Product and keyword research; 100 keyword searches/mo; 1 extra user, 2 Seller Central accounts |
| Diamond | $359/mo $279/mo billed annually | Helium AI Agent and AI ad automation; Profit and loss reporting, inventory management; 5 extra users, 10 connected accounts |
| Enterprise | From $1,499/mo Billed annually | 10+ users, 15+ seller accounts; Dedicated customer success manager |
Diamond's ad automation carries a 2% managed-spend fee, and the managed refund service takes 10-15% of recovered amounts.
Is Helium 10 free?
Yes, but it is very limited: the free plan mainly gives restricted access to the Chrome Extension. Real research tools start at Platinum.
Prices in USD, last checked October 11, 2026. Vendors change plans often, so confirm on the official Helium 10 pricing page.
What Helium 10 does
- Cerebro and Magnet keyword research
- AI listing builder
- PPC and ads management
- Helium AI agent and MCP (higher tiers/add-on)
Why the Overlord approves
- Broadest Amazon seller toolkit
- Excellent keyword research
- PPC and operations in one platform
Where it disappoints
- Expensive
- Overwhelming for beginners
- AI agent locked to the top self-serve plan
Helium 10 alternatives
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Helium 10 head-to-heads
Questions the Humans Keep Asking
Is Helium 10 free?
Yes, but it is very limited: the free plan mainly gives restricted access to the Chrome Extension. Real research tools start at Platinum.
How much does Helium 10 cost?
Helium 10 plans: Platinum $129/mo; Diamond $359/mo; Enterprise From $1,499/mo. Diamond's ad automation carries a 2% managed-spend fee, and the managed refund service takes 10-15% of recovered amounts.