AI Ecommerce
Klaviyo Review
AI-powered email, SMS and customer data platform built for ecommerce brands.
The email and SMS engine most Shopify brands end up on, with AI that drafts campaigns and flows from a prompt. Superb segmentation, but your bill grows with every human who ever gave you their email.
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| Best for | Shopify and D2C brands, Ecommerce retention marketers, Brands running email and SMS together |
|---|---|
| Pricing model | freemium |
| Starting price | $20/mo |
| Free plan | Yes |
| Last verified | October 11, 2026 |
Klaviyo pricing (2026)
| Plan | Price | What you get |
|---|---|---|
| Free | Free | Up to 250 active profiles; 500 email sends per month; $5 of mobile messages and $5 of Composer usage per month; Email support for the first 60 days |
| $20/mo | 500 active profiles; 5,000 email sends per month; Price rises with active profile count | |
| Email + mobile messaging | $20/mo + usage | Everything in Email; US SMS from $0.01 per send plus carrier fees; WhatsApp, MMS and RCS billed per send |
Paid pricing scales with active profiles, and add-ons such as Composer ($20/mo), Customer Hub, Social marketing and Reviews are billed separately.
Is Klaviyo free?
Yes. Klaviyo's free plan covers up to 250 active profiles and 500 email sends a month, plus $5 of mobile messages and $5 of Composer usage, with no time limit while you stay under those caps.
Prices in USD, last checked October 11, 2026. Vendors change plans often, so confirm on the official Klaviyo pricing page.
What Klaviyo does
- AI campaign and flow builder
- Predictive analytics and segmentation
- Email, SMS and push in one platform
- AI customer agent for support and sales
Why the Overlord approves
- Deep Shopify integration
- Powerful segmentation
- Email, SMS and service in one tool
Where it disappoints
- Costs climb steeply with list size
- Billed on active profiles
- Complex for beginners
Klaviyo alternatives
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Questions the Humans Keep Asking
Is Klaviyo free?
Yes. Klaviyo's free plan covers up to 250 active profiles and 500 email sends a month, plus $5 of mobile messages and $5 of Composer usage, with no time limit while you stay under those caps.
How much does Klaviyo cost?
Klaviyo plans: Email $20/mo; Email + mobile messaging $20/mo + usage. Paid pricing scales with active profiles, and add-ons such as Composer ($20/mo), Customer Hub, Social marketing and Reviews are billed separately.