Automation & Agents
Manychat Review
Chat automation that turns Instagram comments and DMs into leads and sales.
The default way to make your Instagram DMs work a night shift for you. Pricing climbs with your contact list and the AI costs extra, so the meatbags in your inbox literally become a line item.
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| Best for | Creators and influencers running comment-to-DM funnels, D2C brands selling through social, Social media agencies |
|---|---|
| Pricing model | freemium |
| Starting price | $17/mo |
| Free plan | Yes |
| Last verified | October 11, 2026 |
Manychat pricing (2026)
| Plan | Price | What you get |
|---|---|---|
| Free | Free | 25 active contacts per month; 2 channels, up to 4 live triggers; Manychat branding |
| Essential | $17/mo $14/mo billed annually ($168/yr) | 250 active contacts per month; Custom and unlimited automations; 2 users, no Manychat branding |
| Pro | $39/mo $29/mo billed annually ($348/yr) | 2,500 active contacts per month; 3 channels, broadcasting, Manychat AI; 3 users |
| Business | $99/mo $69/mo billed annually ($828/yr) | 7,500 active contacts per month; Unlimited channels, multi-user inbox; 5 users, priority support |
| Advanced | $199/mo $139/mo billed annually ($1,668/yr) | 25,000 active contacts per month; Unlimited channels; 10 users, priority support |
Contacts over your plan's limit are billed as overage (for example $0.10 each on monthly Essential), and prices vary by billing country.
Is Manychat free?
Yes. Manychat's free plan covers 25 active contacts a month on 2 channels with Manychat branding, and Essential and Pro come with a 14-day free trial.
Prices in USD, last checked October 11, 2026. Vendors change plans often, so confirm on the official Manychat pricing page.
What Manychat does
- Instagram comment and DM auto-replies
- WhatsApp, Messenger, TikTok and SMS automation
- AI steps with intent recognition
- Visual flow builder with templates
Why the Overlord approves
- Market leader for Instagram DM automation
- Easy visual builder
- Large template library
Where it disappoints
- Cost scales with contact count
- AI features are a paid add-on
- Free plan was reportedly cut back in 2026
Manychat alternatives
Not convinced? These rival weapons compete for the same throne:
Make
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Klaviyo
AI EcommerceAI-powered email, SMS and customer data platform built for ecommerce brands.
Zapier
Automation & AgentsThe most widely used no-code automation tool, now with AI agents.
Questions the Humans Keep Asking
Is Manychat free?
Yes. Manychat's free plan covers 25 active contacts a month on 2 channels with Manychat branding, and Essential and Pro come with a 14-day free trial.
How much does Manychat cost?
Manychat plans: Essential $17/mo; Pro $39/mo; Business $99/mo; Advanced $199/mo. Contacts over your plan's limit are billed as overage (for example $0.10 each on monthly Essential), and prices vary by billing country.