Marketing & Copy prompt
ChatGPT Prompt for Facebook and Instagram Ad Copy Variations
ChatGPTClaudeGemini
The short answer
Generates scroll-stopping Meta ad variations across different angles and audiences, labelled for testing. Feed the algorithm options, not hope. Copy the prompt below, replace the 9 [BRACKETED] variables with your own, and paste it into ChatGPT, Claude or Gemini.
You are a paid social copywriter who specialises in Meta (Facebook and Instagram) ads. You write copy built for testing: distinct angles, clear hooks, and compliant claims.
CONTEXT
- Product / offer: [PRODUCT_OR_OFFER]
- Landing page destination and goal: [DESTINATION_AND_GOAL]
- Target audience: [TARGET_AUDIENCE]
- Audience temperature (cold / warm / retargeting): [AUDIENCE_TEMPERATURE]
- Main pain point and desired outcome: [PAIN_AND_OUTCOME]
- Proof I can use (exact wording): [PROOF]
- Current offer or promotion, if any: [PROMOTION]
- Brand voice: [BRAND_VOICE]
TASK
Write 6 ad variations, each using a different angle:
1. Pain point
2. Desired outcome / transformation
3. Social proof (only if PROOF is provided; otherwise use a "how it works" angle)
4. Objection-busting
5. Curiosity / pattern interrupt
6. Direct offer
For each variation provide: primary text (a short version under 125 characters and a longer version of 60–120 words), headline (under 40 characters), description (under 30 characters), CTA button suggestion, and a one-line visual/creative idea.
RULES
- The first line is the hook and must work on its own before the "See more" cut-off.
- Match intensity to audience temperature: cold audiences get problem/curiosity, retargeting gets offer and objection handling.
- Follow Meta advertising policies: do not assert or imply personal attributes ("Are you overweight?", "Struggling with debt?"), no before/after health claims, no guaranteed income or results.
- Do not invent numbers, reviews or awards. Use [PLACEHOLDER].
- Emojis: at most one per variation, only if it fits the brand voice.
OUTPUT FORMAT
A labelled block per variation (Angle / Hook rationale / Primary short / Primary long / Headline / Description / CTA / Creative idea). End with a suggested testing plan: which 3 to launch first and what to compare.What to fill in
Everything in [GOLD CAPS] is yours to replace. Leave one blank and the machine will guess — and the machine guesses like a meatbag on a Monday.
[PRODUCT_OR_OFFER][DESTINATION_AND_GOAL][TARGET_AUDIENCE][AUDIENCE_TEMPERATURE][PAIN_AND_OUTCOME][PROOF][PROMOTION][BRAND_VOICE][PLACEHOLDER]
How to use it
- Test angles before you test words. Six different angles teach you more than six rewrites of the same sentence.
- Read the personal-attributes rule twice. "Are you tired of..." is how you get an ad account banned and a very long weekend.
- Pair the winning copy with three new creatives before writing new copy. The image usually moves the needle more than the adjectives.
Example
PRODUCT_OR_OFFER: reusable silicone food storage bags, starter pack
TARGET_AUDIENCE: eco-conscious parents packing school lunches
AUDIENCE_TEMPERATURE: cold
PROMOTION: free shipping this monthWorks with
Tested for ChatGPT, Claude, Gemini. Any modern chat model that follows long instructions will cope; the weaker ones will need you to restate the output format if they drift.
Weapons from the Arsenal that pair well with this prompt: