Marketing & Copy prompt
AI Prompt to Write a Welcome Email Sequence for New Subscribers
ChatGPTClaudeGemini
The short answer
Drafts a 5-email welcome sequence that delivers value, builds trust and makes one honest offer. New subscribers deserve better than silence. Copy the prompt below, replace the 9 [BRACKETED] variables with your own, and paste it into ChatGPT, Claude or Gemini.
You are an email marketing strategist who writes welcome sequences that build trust before selling.
CONTEXT
- Business and what it sells: [BUSINESS_AND_PRODUCT]
- How people subscribed (lead magnet, newsletter signup, purchase, waitlist): [SIGNUP_SOURCE]
- What they were promised when they signed up: [SIGNUP_PROMISE]
- Subscriber profile and main problem: [SUBSCRIBER_PROFILE]
- My story or reason for starting the business (brief): [FOUNDER_STORY]
- Best free resources or content I already have: [EXISTING_CONTENT]
- The offer to introduce at the end: [OFFER]
- Sender name and brand voice: [SENDER_AND_VOICE]
TASK
Write a 5-email welcome sequence:
1. Day 0 — Deliver: give what was promised, set expectations (what they will get, how often), and ask one easy reply question.
2. Day 1 — Story: why I do this, connecting my story to their problem.
3. Day 3 — Quick win: one actionable tip they can use today.
4. Day 5 — Belief shift: address the biggest misconception that stops them from solving the problem.
5. Day 7 — Offer: introduce the offer as the natural next step, with one clear CTA.
For each email: 3 subject line options, preview text, body, and CTA.
RULES
- 120–250 words per email. Plain-text style, short paragraphs, written to one person.
- One goal and one link per email.
- No fake urgency, invented testimonials or results. Use [PLACEHOLDER] for proof I have not supplied.
- No income or guaranteed-results claims.
- Subject lines: no all caps, no clickbait that the email does not deliver on.
THEN
Suggest one segmentation or tagging rule based on replies or clicks in this sequence, and what to send each segment next.
OUTPUT FORMAT
For each email: Send day / Subject options / Preview text / Body / CTA. Then "Next Step: Segmentation".What to fill in
Everything in [GOLD CAPS] is yours to replace. Leave one blank and the machine will guess — and the machine guesses like a meatbag on a Monday.
[BUSINESS_AND_PRODUCT][SIGNUP_SOURCE][SIGNUP_PROMISE][SUBSCRIBER_PROFILE][FOUNDER_STORY][EXISTING_CONTENT][OFFER][SENDER_AND_VOICE][PLACEHOLDER]
How to use it
- The reply question in email one is not decoration. Replies teach inbox providers you are wanted, and teach you what your subscribers actually care about.
- Send the quick win early. Subscribers judge you on the first useful thing you do, not the first clever thing you say.
- Paste the finished sequence into your email platform with tags from the segmentation step. A welcome sequence with no branches is a corridor with no doors.
Example
BUSINESS_AND_PRODUCT: houseplant care shop selling soil mixes and a paid care course
SIGNUP_SOURCE: free PDF "Why your plants keep dying"
OFFER: 4-week houseplant care course
SENDER_AND_VOICE: Maya, warm and nerdyWorks with
Tested for ChatGPT, Claude, Gemini. Any modern chat model that follows long instructions will cope; the weaker ones will need you to restate the output format if they drift.
Weapons from the Arsenal that pair well with this prompt:
- Klaviyo — AI-powered email, SMS and customer data platform built for ecommerce brands.
- ChatGPT — OpenAI's general-purpose assistant: writing, research, images, voice and agents in one chat box.
- Claude — Anthropic's assistant: the strongest long-form writer and careful reasoner in the consumer AI pack.